THE CHALLENGE
Untitled Art, the only curated fair on the beach during Miami Art Week, sought to elevate its sponsorship model while maintaining the integrity of its brand and audience.

The challenge was to secure high-value partners aligned with the fair’s positioning, while delivering premium, on-site experiences in one of the most logistically constrained environments in live events.

THE STRATEGY
GSE positioned sponsorship not as inventory, but as integrated brand experience.

The approach focused on aligning select partners whose brand ethos complemented Untitled Art, while designing activations that enhanced, rather than disrupted, the curated environment. Central to this strategy was the creation of a multi-day, brand-owned lounge concept that would serve as both a hospitality anchor and experiential showcase during Art Week.

THE EXECUTION
GSE led sponsorship sales and portfolio management for the fair, securing partners through a combination of existing relationships and targeted outreach with tailored packages. On-site, GSE executed full activation management, including sponsor lounges, booth environments, guest services, and communications.

A flagship multi-day lounge was delivered for a Fortune 500 partner, with GSE acting as both operator and concierge, overseeing design, programming, vendor coordination, and daily experience management.

Execution required navigating complex Miami Art Week logistics, leveraging local vendor relationships to ensure consistency, quality, and service across the full duration of the fair.

THE IMPACT
GSE’s approach elevated sponsorship from transactional placement to integrated brand experience, strengthening partner alignment and enhancing the overall guest environment.

The success of the initial engagement led to an expanded mandate, with Untitled Art appointing GSE to manage and sell the fair’s full sponsorship portfolio.

The multi-day lounge experience became a repeatable hospitality platform, hosting over 1,000 guests annually and reinforcing the value of brand-owned experiential environments within premium cultural settings.